“My goal for Digitizing Made Easy is to train the next generation of digitizers and pass on the age-old theory I was so blessed to have received over 30 years ago, when I apprenticed to become a Shiffli Master.”
Originally created by John Deer’s grandparents in the early 1950s, Adorable Ideas (then known as Dress Crest Embroidery) first began as a commercial Schiffli loom embroidery factory. By the early 1990’s Adorable Ideas had grown to two factories operating both Schiffli Looms and multi-head machines. When commercial embroidery production shifted to overseas markets and away from the Americas, John Deer transformed the company out of necessity into a commercial digitizing production house.
Throughout the 1990s, Adorable Ideas (then known as Punch Perfect) digitized hundreds of thousands of embroidery designs per year for multimillion dollar corporations throughout the world. In the early 2000s, the commercial digitizing market followed suit and began to shift overseas. John Deer once again transformed his family’s embroidery company out of necessity.
This time, Adorable Ideas moved away from the commercial embroidery market and redirected it’s focus towards the home embroidery market. Today, Adorable Ideas owns and operates the websites: www.UltimateStash.com & www.DigitizingMadeEasy.com. Ultimate Stash offers over 25,000 quality embroidery designs both individually and with the option of a membership, while Digitizing Made Easy teaches embroiders of all levels the beautiful art of digitizing.
John Deer is the most awarded embroidery digitizer in the world. As a 3rd generation embroidery guru, John is one of North Americas leading experts on digitizing and embroidery for the corporate and home marketplace. John has an extremely unique history in the embroidery digitizing industry as he is one of the last remaining Schiffli Masters. John learned and apprenticed under Swiss Schiffli Master Digitizers (then known as “punchers”) over 30 years ago, before computers even entered the digitizing world. Since then, he has won 30 separate digitizing awards and wrote the book on digitizing called “Digitizing Made Easy” which has sold over 40,000 copies. John has produced 29 instructional and educational “step-by-step how to” DVD’s, which apply to embroidery enthusiasts of all levels. He has given hundreds of workshops and seminars all over the world on digitizing, embroidery techniques and how to make money with embroidery. Given John’s unique training, family history, and vast embroidery knowledge, he is truly a master embroidery digitizer
Sue Brown has been working with embroidery and digitizing embroidery for more than 15 years creating and producing embroidered patches for customers worldwide in the thriving patch business she runs with her husband Don. Having sewn out thousands of embroidery patches, written hundreds of embroidery blog posts, and created multiple digitizing video lessons, Sue was a perfect fit for the Digitizing Made Easy team.
Sue joined the Digitizing Made Easy in mid 2016. You can feel her enthusiasm and the passion that comes with every class she teaches. Learning is meant to be fun, and with Sue’s level of creativity she will have you thinking outside the (embroidery) box in no time.